In today’s digital world, where the market for musical instruments is more competitive than ever, it is crucial to differentiate your offering. Most often, we try to do this by adding more pictures of our piano or its recording. In doing so, we completely forget about its description, because who else reads such things in the 21st century! And this is a mistake; a well-written description of such a piano can determine the success of a future sale. How? You can find out in the following article.
- Highlight the uniqueness of the piano
- Confidence building
- Search-Engine-Optimisation
- Facilitating the decision-making process
- Descriptions of pianos made by Klaviano
4 arguments that will convince you to make professional descriptions of your pianos:
1. Highlight the uniqueness of the piano and stand out in the marketplace
Every piano has its own history and character, but not every ad says so. A detailed description allows you to highlight these unique features, from the origin story to detailed information about the mechanism of operation or the unique sound. A well-written description allows you to present these aspects in a way that will interest potential buyers. The market for musical instruments, including pianos, is highly competitive. Good descriptions help to distinguish the instruments on offer from the many other advertisements available, which only contain a photo and basic information (make, model, year of manufacture and price).
2. Confidence building
Transparency is key in building trust. A detailed description that includes information about the condition of the instrument, its usage history and any repairs or damage shows that the seller is open and honest. This builds trust, which is invaluable in the purchasing process, especially one conducted via the internet.
3. Search Engine Optimisation (SEO)
In the age of the internet, search engine visibility is essential. It is even better that our ad is seen by the right audience – people interested in buying a piano. Good descriptions, containing key words related to pianos, used in an appropriate, unobtrusive way, can significantly increase the chances of a greater number of visits to the ad and potentially a faster sale.
4. Facilitating the decision-making process
When a potential buyer is given complete information about an instrument, he or she can more easily make a purchase decision. A good description eliminates doubts and convinces them to choose this particular piano. If you offer additional services that can improve such a purchase, don’t hesitate to mention them in the ad description as well. Help with transport of the purchased piano (also paid but already found and available), first tuning included in the price or the possibility of taking advantage of the instalments offered by your piano shop. These are advantages that can make your piano stand out from other ads available on the internet.
It all sounds beautiful but how do you find the time for it or find the right person? Use Klaviano for this 😉
How do we do that?
It’s actually easy although it requires the right knowledge, the ability to use the right tools and time. We base this first and foremost on our many years of observing the online behaviour of people looking for pianos for sale. During this time, we have gathered information on what data, about the piano for sale, is important to them and which of these they type into search engines. It is this information that we try to include in the piano descriptions we create. In this process, we are of course assisted by the appropriate tools (e.g. Semrush, Ahrefs, chat GTP4) and the experience and knowledge of our team. The result is a well-written piano description that not only informs, but also encourages a purchase decision, which is extremely important in the sales process.
What does such a description of a piano by Klaviano look like?
Your description please, much better than mine
Paul
Thank you for transcribing my texts, presented differently: we’ll see if your sales pitch works better than mine!
Laurent
Vielen Dank, dann hoffe ich auf einen Erfolg.
VG
How much does it cost?
Compared to your precious time and the value of the pianos you have for sale, the price of our services is so favourable that you certainly won’t think twice. Before you yourself learn to use the previously mentioned tools as well as we do, or train your employee. You will have time to receive from us ready-made descriptions of your pianos, which you can publish on your website, social media or sales portals. The cost of the service is calculated individually based on the number of pianos, so leave us a message and we will get back to you with more details.
Summary
Investing in professional descriptions is not only a matter of aesthetics, but above all an effective and relatively simple marketing strategy. For busy piano showroom owners who may not have the time to create such descriptions, having them prepared by a professional can be an investment that pays off many times over. Whether by saving time. Whether by increasing the chances of selling a piano or building the image of a professional piano shop.