The Piano Gallery – a store offering pianos and grand pianos from the United Kingdom. For years, it has been acclaimed by both amateurs and professional musicians. Specializing in the sale of new and used pianos and grand pianos, The Piano Gallery also provides a wide range of additional services such as restoration, tuning, and transportation. By starting cooperation with the Klaviano platform, they significantly increased their online presence and sales, as confirmed by user data and feedback.
Beginning of Collaboration with Klaviano
The Piano Gallery embarked on its Klaviano journey with a free account. In 2020, they decided to switch to a paid subscription – Prestige Piano Seller. This account allowed them to showcase more instruments and promote them further, e.g., through Featured Listings or posts on social media. This change was a milestone in the company’s marketing strategy, enabling them to fully utilize the potential of the piano showroom.
Benefits of Presence on a Specialist Internet Portal
One of Klaviano’s main advantages for The Piano Gallery is the ability to spread the brand of their piano showroom and strengthen its position in customers’ awareness. Klaviano.com, with its extensive user base and advanced SEO tools, helps promote the store’s offerings on a large scale, both locally and internationally – you can read more about it from our previous case studies. Presenting hundreds of pianos and grand pianos on Klaviano monthly attracts more interested parties and potential buyers, translating into inquiries and calls from customers.
Results of Collaboration
Thanks to their active presence on Klaviano, The Piano Gallery receives several inquiries monthly. Most of them include both email addresses and phone numbers, facilitating quick and effective communication with potential customers. Such direct interaction is crucial for increasing sales and building long-lasting relationships with customers.
A paid account on Klaviano has brought The Piano Gallery tangible benefits, including:
- spreading the brand of the piano showroom online,
- increasing customer awareness of the services and instruments offered,
- assistance in selling pianos and grand pianos.
Summary
The company effectively utilizes the platform to promote its wide range of instruments and additional services, which is a significant element of its success in the music market. The Piano Gallery’s case study is an excellent example of how digital transformation and the right marketing strategy can impact business development in the music industry.
The Piano Gallery with Klaviano demonstrates that with the right tools and strategy, geographical boundaries are not a barrier to business development. This is an inspiring example for other piano showrooms, demonstrating the value of innovation and openness to new markets.