How to convince the customer, to tune the piano regularly?

Convincing customers to tune their pianos regularly is crucial to maintaining the sound quality and overall condition of the instrument. Wouldn’t the tuner’s job be easier and more enjoyable if customers were aware that by regularly caring for their piano or grand piano they would prolong its musical life? If you’re encountering difficulties on this topic, take a moment to find out what we’ve observed. Here are some steps you can take to successfully convince your customer to tune their piano regularly:

1. Explain benefits

It is you as a specialist and you need to influence awareness in your customers, where you have already tuned at least once. Explain that a piano should be tuned at least once a year, and in some cases even more often. The appropriate frequency of tuning depends on local climatic conditions and the intensity of use of the piano. You are well aware of this, but don’t assume that they are also aware of it. Explain to the customer that regular tuning is essential to maintain a good sound and the condition of the instrument. Also, don’t forget to remind the customer that a piano is an investment for many years. Regular care of the instrument will contribute to its long-term value and ensure that they will enjoy its beautiful sound for many years to come, and even if they decide to sell it many years from now, they will be pleasantly surprised at the value it has retained thanks to regular tuner service.

2. Present costs

If a customer neglects regular tuning, this can lead to more serious problems with the instrument that will require further costly repairs. Cite examples of such situations and compare them to the relatively low cost of regular tuning. Human nature often functions in such a way that negative consequences work much more effectively than incentives. For the sake of the customer and the instrument, it is sometimes worth using this pool of arguments.

3. Show the impact on science

If the client or his family is learning to play the piano, emphasize that an improperly tuned instrument can hinder learning. Incorrect tones can confuse and disorient the student can’t they? It can also be helpful to cite some opinions from music experts, piano teachers or other musicians who stress the importance of regular tuning. Quotes from trusted sources can help convince the client.

4. Take care of the customer

Customer convenience is an incredibly important value you can bring to your customers’ lives. In today’s world, when we are all busy and busy, customers who had their piano tuned a few months ago will appreciate the proposal of a continuous care service for their piano, in which you will be responsible for monitoring and maintaining the proper tuning of the instrument. They won’t have to remember it, and the instrument will be taken care of. Such monitoring will certainly be assisted by a reminder system for the customer, which will inform them of the upcoming tuning date. This can be in the form of an email, SMS or phone call. There are also apps for tuners to help them monitor and schedule their work, so all that remains is to put the plan into action.

As an actively working tuner, you certainly have a lot of experience in dealing with customers. I hope you will agree with us in that it is important to be patient and professional in your efforts, presenting sound arguments, which gives tangible results and satisfaction in the work of a piano and piano tuner.